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September 26, 2013

How Technology is Changing the Way We Date


Ever wonder how social media sites, like Facebook or Twitter, are affecting the dating game? Well, a new study done by U.K. electronics retailer Pixmania has broken it down. The study was based in the United Kingdom, but it’s likely the results would apply to the United States as well.

It Now Takes Less Time to Become a Couple

Couples 55 and older said that back in the day, the average courting process took around 78 days, while people under the age of 25 now only take around twenty-four days to start using the terms boyfriend and girlfriend. With the constant flow of text messages, tweets and emails, younger couples are more likely to start a relationship sooner than their older counterparts who didn’t have any technology to speed the process up.

Twitter is King

Do 140 characters and some witty hash tags do the trick these days? Apparently so because Twitter has overtaken texting and phone calls as the most common way of securing a new love interest. It wasn’t mentioned in the article, but this may just be the case with the younger crowd; texting may still be #1 with people in their mid 20s to early 30s.

The 3-day Rule is Out the Window

With all of this fancy new technology, people are no longer abiding by the 3-day rule for contacting someone after a first date. 68% of respondents said they had no problem contacting their new guy or girl within 4 hours of their first date.

Love letters Are Out and Sexting Is In

The days of handwritten love letters have come and almost gone. Only one in every ten couples from the study said they still write the occasional love letter to their partner. On the flip side: The rise in sexting. More than one third of the couples in the study admitted to sending sexy pictures to their boyfriend or girlfriend.

Technology Gives People an Easy Out

36% of the study’s participants said they would be fine breaking up with someone through a text message. 27% and 13% of the participants said a text message or a form of social media would be a suitable way to break up with someone.

What Does It Take for People to Fall in Love Nowadays?

Well, according to this study it takes an average of 224 tweets, 163 text messages, 70 Facebook messages, 37 emails, and 30 phone calls for a couple to fall in love.  Of course, not every young couple will use all of these channels, but it’s amazing how much social media has infiltrated our lives.

Have any thoughts on the results of the study? Do you think the results would differ greatly in the U.S? Leave your comments below or start a conversation with us on our Facebook or Twitter pages.

About the Author

Elisa Freese
Elisa Freese is a lifelong New Yorker with a Bachelor’s degree from SUNY New Paltz and a Master’s degree from New York University. She has always had a love for writing and now that school and homework are finally done forever, Elisa is going back to writing on a regular basis. In addition to writing, Elisa loves anything that has to do with traveling, shopping, social media and TV/movies. With her experiences, as well as the experiences of her friends and family, Elisa hopes to shed some light on the ins and outs of dating to the readers of Nouveau Dating.

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