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October 28, 2013

New Study Reveals What Americans Really Think of Online Dating


Raise your hand if you know someone who’s tried online dating. My bet is many, if not all, of you know a friend or relative that has tried it with varying degrees of success.

For a while, online dating was getting a bad reputation as the last resort for desperate or weird individuals who couldn’t meet a normal person on their own. However, according to a recent Pew Research Center study, that stigma seems to be changing.

Take a guess at how many Americans have tried online dating. If you said 1 out of 10 Americans, you’d be right.  What about the percentage of people who know someone who has found their future spouse or partner using a dating website? If your guess was 29% then you may just be some sort of online dating genius. Of these online daters, the biggest demographic is college-educated Americans in their mid-20s through mid-40s who live in urban or suburban areas. What does this tell you single guys and ladies out there? Don’t be ashamed to check out dating sites! Your future wife or hubby could be out there waiting.

The study also revealed that way people view online dating has changed for the better. In 2005, the Pew Research Center asked people how they viewed online dating and only 44% of respondents said that online dating was a good way to meet people. In 2013 that number has increased to 59% of respondents showing that more and more people are warming up to the idea. Remember what I said before about online dating being for desperate people? In 2005, 29% of people agreed with that sentiment and now in 2013 that number has dropped to 21%.

The study was able to reveal a ton about online dating in America. Here are a few more facts worth noting:

  • 66% of online daters have actually gone on a date with someone they met online.
  • 54% of online daters have felt that they encountered someone who was seriously misrepresenting themselves on a dating site.
  • 40% of online daters have used a niche dating site that caters to their likes or backgrounds.
  • 22% of online daters have asked for some help building their online profile.
  • 29% of Internet users have conducted an online search about a person they were going on a first date with or were currently dating.

What dating sites are the most popular you ask? takes the crown, followed by eHarmony, Plenty of Fish and okCupid.

How do you feel about the findings from this study? Or maybe you have some thoughts on online dating from personal experience? Leave your comments below or start a conversation with us on our Facebook or Twitter pages.


About the Author

Elisa Freese
Elisa Freese is a lifelong New Yorker with a Bachelor’s degree from SUNY New Paltz and a Master’s degree from New York University. She has always had a love for writing and now that school and homework are finally done forever, Elisa is going back to writing on a regular basis. In addition to writing, Elisa loves anything that has to do with traveling, shopping, social media and TV/movies. With her experiences, as well as the experiences of her friends and family, Elisa hopes to shed some light on the ins and outs of dating to the readers of Nouveau Dating.

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